Cadillac and The Andy Warhol Museum have partnered to present a global traveling exhibition titled LETTERS TO ANDY WARHOL. Next destination: Munich, Germany.
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Cadillac and The Andy Warhol Museum have partnered to present a global traveling exhibition titled LETTERS TO ANDY WARHOL. Next destination: Munich, Germany.
Artists from Europe* are invited to create artwork that combine Cadillac with the style of Andy Warhol in order to receive €3,000 and have their work featured at an exclusive show at Cadillac House in Munich. The work will be featured within a dedicated vernissage of the two exhibits LETTERS TO ANDY WARHOL and STROKE.
Up to five works will be selected by a special jury who are seeking striking submissions which link the heritage of Cadillac with the 2017 models, inspired by the creative style of Warhol.
You can submit all kinds of visual artwork such as paintings, illustrations, graphic design and collages representing different periods of Warhol’s career. Your artwork should connect heritage Cadillac elements with new models of Cadillac, all combined with elements of Andy Warhol’s design language.
Read more about Andy Warhol’s connection with Cadillac and his love of iconic American pop culture and brands here. Please read the "Things to consider" section carefully and feel inspired by the mood board when creating your work.
(* see details below: Creative Invite Guidelines)
Things to consider
When creating your artwork, please consider the following:
Remember that your artwork should capture Cadillac underpinned by Andy Warhol’s pop art style. You can either recreate Cadillac models in your own style and mix it with eye catching pop art elements or use the models provided here as a starting point for your own art interpretation, in combination with Andy Warhol’s pop art style. Cadillac is focusing on artwork that captures especially new Cadillac models whilst classic elements of the brand may be included.
As Cadillac is looking for new, fresh and progressive art styles, please do not use any pre-existing work of Andy Warhol that could infringe any copyrights.
You may include the Cadillac logo within your artwork.
Selected Artists must be available to travel to Munich for 2 consecutive days between August 3 - August 4, 2017 to attend the exhibition.
Limit ten (10) submissions per artist, no artist teams allowed.
When sharing artwork relating to Cadillac please use the following tag: #CadillacxWarhol
The selected artwork will be printed onto aluminium plates in the size of 55cm height and 90 cm width - please keep this in mind when creating your artwork.
Before working on your submission please look at the mood board for inspiration.
About the Exhibition
‘LETTERS TO ANDY WARHOL’ centers around five different artistic interpretations of five rarely-seen letters from the archives of The Andy Warhol Museum that showcase his bold ambition and intimate connection to the worlds of fashion, music, media, art and celebrity. These letters inspired six modern-day luminaries to examine their own connection to Warhol’s legacy - much like Cadillac has done - and create a dialogue between the era of handwritten notes and our technology-filled present. This rare glimpse into Warhol’s private correspondence reveals both the fragility and amazing resilience of a brilliant American icon.
About Cadillac and Andy Warhol
Andy Warhol was a daring innovator and remarkable entrepreneur and transformed the art world with his creative accomplishments. His work celebrates American life and iconic American brands, like Cadillac.
Cadillac was a subject of Warhol’s work, reflecting a universal dream of arrival. This dream was also something Warhol aspired to. His persistence, self-belief and overarching optimism not only contributed to his success, but helped shape him into an American Icon. It’s this bold spirit Cadillac supports and celebrates as the official automotive sponsor of The Andy Warhol Museum.
